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Verified UK sellers
Marketplace comparison

Shopingly vs eBay

An honest guide for UK sellers comparing fees, marketplace fit and the support behind each selling model.

Fee comparison

A side-by-side guide, not a substitute for each marketplace’s own terms.

Shopingly and eBay seller fee comparison
FeeShopinglyeBay
Listing and shop fees£0 listing · £0 monthlyOptional shop subscriptions from ~£19.99/month
Selling commission10%Final value fee typically ~12.8% + 30p per order (varies by category)
Founding-seller rate5% locked for 12 monthsSee eBay's current pricing page
Private versus business sellingSeller application and curationPrivate sellers currently pay no final value fees; business selling requires a business account

Fees checked July 2026 — always confirm on the marketplace's own pricing page. View eBay’s official selling-fees page

What eBay can be great for

  • eBay may suit businesses selling used, collectable or auction-friendly stock.
  • Auction formats can be useful when market demand determines the price.
  • Its broad range of categories can work for sellers with varied inventory.

Where Shopingly wins

  • A curated marketplace for trusted UK sellers, rather than an open listing model.
  • A clear 10% commission, with 5% for accepted founding sellers for 12 months.
  • No listing fees or monthly subscription, plus human support for Electronics, Baby and Pet sellers.

When eBay is the better fit

eBay may be the better fit for used goods, auction-led selling or a broad mix of categories.

Comparison questions

How do Shopingly and eBay business seller fees compare?

Fees checked July 2026: Shopingly charges 10% commission, or 5% for accepted founding sellers for 12 months, with no listing or monthly fee and processing at cost. eBay business seller fees vary by category and setup, so confirm them on eBay's pricing page before deciding.

Are eBay private-seller fees the same as business-seller fees?

No. Fees checked July 2026: private sellers currently pay no final value fees, while business selling requires a business account. This comparison is intended for businesses considering where to sell.

Is eBay better for auctions and used stock?

It can be. eBay may be the better fit when auction formats, used items or a broad range of categories are central to your selling model.

What does Shopingly curate?

Shopingly reviews applications from UK sellers and focuses on Electronics, Baby and Pet. The goal is a more focused marketplace with trusted sellers and human support.

Where can I check eBay's latest business seller fees?

Use eBay's official business seller fees page for the latest category, subscription and per-order charges. Marketplace pricing can change, so treat this comparison as a July 2026 guide.